HI, I’M LEO BROILO A SENIOR UX/UI AND PRODUCT DESIGNER

D1 DIGITAL JOURNEY

At Zenvia, I worked on a product called “D1 - Digital Journey”. The company’s mission is to help large businesses communicate better with their customers, improve efficiency, reduce operational costs, and enhance their customers experience.

The Product

D1 - Digital Journey offers a web-based B2C solution that helps big enterprises, such as banks and insurance providers, communicate effectively with their customers. It also ensures a reliable record of communication, documents contracts and other sensitive materials.

In the product, users can create a complete automated journey to communicate with clients in their database, starting with an SMS, then an email, and even a call with an actual person if needed.

User creating a flow to automate the comunication with their clients.

My Role There

As the Principal Designer of this SaaS web application, I was responsible for providing guidance and support to 5 different development squads, which consisted of over 30 developers. I worked on the entire process from discovery to delivering designs to developers, and also provided support during implementation.

Push Notification Channel

One of my greatest efforts during my time at Zenvia was the introduction of push notification functionality, which would allow users to send notifications directly to their clients mobiles.

The video above shows the feature MVP in a high-fidelity prototype, created on Figma, which I used for usability testing. Here, users can customize their messages by using images and pre-configured variables that access the information they have on their clients in the database.

Usability Testing

During the course of the usability test, I utilized the System Usability Scale in order to more thoroughly evaluate the overall user experience and identify potential areas for improvement. This proven tool allowed me to gather a range of data and metrics that provided valuable insights into the user’s interaction with the system, including their level of satisfaction with the interface, the ease with which they were able to perform key tasks, and their overall perception of the system’s efficiency and effectiveness. By leveraging this approach, I was able to generate a detailed and nuanced understanding of the user’s experience, which in turn provided a solid foundation for making informed design decisions and enhancing the usability of the system as a whole.

As the Principal Designer on the D1 - Digital Journey project at Zenvia, I was responsible for the design and delivery of a web-based B2C solution that helped large enterprises communicate effectively with their customers. One of my major contributions to the project was the introduction of push notification functionality, which allowed users to send notifications directly to their clients’ mobiles. I created a high-fidelity prototype of the feature on Figma and conducted usability testing using the System Usability Scale. The insights gained from this testing helped me refine the design and enhance the usability of the system as a whole.

Word & Brown - Core Product UX/UI Redesign

This UX/UI redesign project was undertaken at a major California-based insurance and health plan provider. The company had initially developed a mobile-first application for their customers, but it failed to gain traction due to a cumbersome, step-by-step user experience.

Newly designed page.

Upon joining the project, my task was to transform this mobile-first design into a more intuitive, all-in-one web app experience that would drive user adoption. This involved a complete overhaul of the user interface, transitioning from a fragmented, multi-screen flow to a streamlined, single-page design.

Appearance of the old page.

The Challenge and Solution

The primary challenge was to simplify the complex process of creating a health plan package. Previously, users had to navigate through multiple screens, inputting information piecemeal, without a clear view of the final quote. This approach was confusing and frustrating, leading to high abandonment rates.

To address this, I spearheaded the development of the company’s first Design System, establishing a unified visual language and interaction patterns. This enabled us to create a cohesive and user-friendly interface that guides users through the entire process on a single screen, with the full quote dynamically updating in real-time.

Results

The redesigned web app experience significantly improved user engagement and satisfaction. By eliminating the need to navigate between multiple screens, users can now effortlessly create their health plan packages while having a clear understanding of the associated costs at every step. This streamlined approach has resulted in increased conversions and a more positive overall user experience.